Two focus areas have been identified to improve animal health and reduce antimicrobial resistance (AMR)

Animal welfare


Promote ways of working and solutions throughout the value chain that contribute to improved animal health and welfare


  • New products released/updated that enhance animal welfare (#)
  • Educated animal health professionals across verticals (#) i.e. surgeons, veterinarians, pet parents, diagnostics professionals.

Antimicrobial resistance


Create and promote innovation projects, products and preventive methods to reduce the use of antimicrobials


  • SKUs reducing the use of antimicrobials (#)

Connected to UN’s SDG targets

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